3x Grammy Award-winning global recording artist has been named the performing artist of the Apple Music Super Bowl LX Halftime Show on Sunday, Feb. 8, 2026 at Levi’s Stadium in Santa Clara, CA. The announcement was made at halftime of the Week 4 Sunday Night Football game between the Dallas Cowboys and Green Bay Packers.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” Bad Bunny said in a statement.
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.” said Shawn ‘Jay-Z’ Carter, owner of Roc Nation, who will produce the halftime performance.
“The Halftime Show is the ultimate celebration of music and culture, and few artists embody that intersection more perfectly and authentically than Bad Bunny,” said Oliver Schusser, Apple’s Vice President of Music, Sports and Beats. “At Apple Music, we’ve had the privilege of working closely with Bad Bunny over the years and watching his meteoric rise into one of the most influential artists of our time has been truly incredible. His music has not only broken records but has elevated Latin music to the center of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide. We know this show will be unforgettable.”
The Apple Music Super Bowl LX Halftime Show, along with the game itself, will be telecast on NBC, who are celebrating 20 years of Sunday Night Football. Super Bowl LX will be the network’s sixth NFL championship game, joining Super Bowl XLIII (2009), XLVI (2012), XLIX (2015), LII (2018), LVI (2022; they were originally to broadcast Super Bowl LV in 2021, but switched to CBS to combine coverage of Super Bowl LVI with the 2022 Winter Olympics).