Shawn Amponsah-
NEW YORK — The WNBA, in partnership with its Changemaker Collective, including AT&T, CarMax, Deloitte, Google, and Nike, is doubling its efforts to keep girls engaged in sports. Together with VOICEINSPORT (VIS), a women-led digital platform dedicated to supporting young female athletes, they’re extending their community partnership to provide even more access, visibility, and mentorship for girls in sports.
After a successful first year that reached 50,000 girls, the expanded initiative aims to impact 100,000 girls by the end of year two. The program connects girls directly with WNBA players, sports industry leaders, and expert resources, helping to ensure that more young athletes stay in the game and gain tools for success both on and off the court.
“To grow the game, we must ensure that young girls stay in sport and see pathways to leadership in every aspect of the industry,” said WNBA Chief Growth Officer Colie Edison. “This extended partnership will not only boost support for girls in sports but also offer opportunities for career development beyond playing.”
One of the key new elements is the launch of the Build Your Career in Sport Leadership Series, which will spotlight women executives from WNBA Changemaker brands. This series will explore how sports participation supports leadership development, showing girls how the skills learned in athletics can lead to success in any field.
VIS is also launching the VIS App, designed to enhance the athlete experience for girls. Through the app, users can access virtual mentorships, join expert-led sessions, earn prizes via a leaderboard system, and explore daily content focused on mental health, physical training, and nutrition.
“Keeping girls in sport requires more than encouragement; it takes visibility, real connections, and access to role models,” said Stef Strack, founder and CEO of VOICEINSPORT. “The VIS App is our way of creating that direct access and accelerating change in women’s sports.”
The VIS Mentor program is also expanding to feature 16 WNBA players representing every team in the league. New mentors include Jewell Loyd (Las Vegas Aces), Allisha Gray (Atlanta Dream), and Monique Billings (Golden State Valkyries), joining returning athletes like Aliyah Boston (Indiana Fever), Alysha Clark (Seattle Storm), and Haley Jones (Atlanta Dream).
“As a VIS Mentor, I’ve seen how much of a difference it makes when girls have someone to look up to,” said Aliyah Boston. “I’m proud to keep mentoring and inspiring the next generation.”
“Sports shaped who I am today,” added Alysha Clark. “Through this partnership, we’re showing girls that staying in the game opens doors to their future.”
The initiative will be celebrated during the second annual WNBA Changemaker Day, held during the AT&T WNBA All-Star 2025 weekend in Indianapolis. This event underscores the Changemaker Collective’s mission to uplift women and girls through mentorship, investment, and expanded opportunities in sport.
“Our goal remains clear: empowering the next generation through the power of sport,” the WNBA Changemaker Collective said in a joint statement. “In this second year, we’re proud to continue building visibility, access, and opportunities that girls and women can carry with them throughout their lives.”